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Specialist in solving communication problems in startups and fintechs.

CMO as a service

INSIGHTS
BRANDING
DESIGN
CONTENT

MARKETING

How to create truly strong brands

My name is Pedro. After years of working on hundreds of projects, I developed my own methodology for working with communication for startups of all sizes.

There are three stages of work. A process to bring ideas to the world.

Understand the methodology

1 Deepdive
Understand where you stand

A series of interviews with innovators, specialists, and key individuals to create a report on the main demands and trends of each market.

Understand the methodology

2 Estrategic design
What will we talk about?

A strategic plan that outlines the timeline for building a strong brand – from defining the ideal customer for each stage of the roadmap, to creating events and actions that will position the company in the market.

3 Hands-on
Tudo que você precisa para falar com o mundo

Visual identity, presentations, videos, and social media campaigns. The search for the company's essence and the beginning of brand building – from a logo to an event.

What do I do

A multidisciplinary work

Deepdive: a study to understand more about your business

Eye candy visuals: brand, design, identity

Special projects: new ideas to position and sell

Data-room: everything your brand needs to exist in the world

Pedro Matallo, diretor de criação

Oi

I am Pedro Matallo, a hands-on creative director — which means I’ve been doing art direction, strategy, and brewing a lot of coffee for over 20 years.

Strategic design, branding, illustrations, videos, graphics, numbers, decks. All of this is part of what I do. I believe that great brands need to be built alongside companies, aligned with their values, processes, and history — always navigating through the chaos that comes with starting a new idea.

Let's Open

Visual identity and branding for the best newsletter in the financial market.

Let's Open: o open finance nunca foi tão divertido

Sol Agora

The beginning of one of the largest solar energy companies in the country.

Sol Agora: o começo de uma empresa de financiamento de painéis solares

Forêt Vierge

Mapping, visual identity, and positioning for the French NGO that established the Xingu reserve.

AFV: rebranding para uma ONG francesa

BláBlá

Visual identity, animations, concepts, and jokes for one of the best science channels on YouTube.

Bláblá: o canal mais legal do mundo

Instituto Claro

Two corporate responsibility reports that are poetic, practical, and truly captivating.

Instituto Claro: como fazer relatórios relevantes

A lot of great people around us

Bio2me

Mapping, visual identity, and content for a company that integrates technology, sustainability, and agribusiness.

Bio2me: tecnologia, agronegócio, sustentabilidade

Neofeed

If you work in the brazilian financial market, you probably know Neofeed. This is how the portal began.

Neofeed: um dos principais canais de notícias do país

Ocidente

Visual identity for a startup acceleration consultancy in Latin America.

ocidente.jpg

Finansystech

Creative direction to position a startup as a leader in the Open Finance ecosystem

Case study

Finansystech: uma das principais empresas de Open Finance do mundo
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