I believe that startups and fintechs have their own way of building a brand.
How does the methodology work?
This process is not just about logos, colors, or visuals. The goal is to find a thesis — an idea that gives meaning to the company’s entire communication. It’s about telling a story and making it become something real.
Nós vamos falar com inovadores, pensadores, possíveis clientes e gente que entende o universo em que a startup habita. Precisamos saber com quem estamos falando, seus hábitos, vieses e perspectivas. Só assim podemos começar a trabalhar.
We understand business. We know that a startup exists within a roadmap before it can truly scale and fully exist in the world. That’s why we also build a communication roadmap — one that evolves alongside the company’s own roadmap.
Where should resources be applied today? It’s necessary to develop a systemic way of thinking — one that ensures returns on investment, and on creativity as well.
Before anything else, it’s essential to talk to as many people as possible in order to organize ideas. It’s not research. It’s a deep dive into the minds of the people who think and build — to understand where to begin.
Frameworks, templates, foundations — call them whatever you want, but avoid relying on them at all costs. You have to start with the idea, not the ruler. We’re not here to fill in predetermined boxes, but to create something new, thoughtful, specific, and extremely precise.