The best way to describe my career is probably to say that "I’ve been around".

I work across design, strategy, communication, and business. In practice, that usually means stepping into companies during moments of transformation — when they’re growing, changing, building interesting things, but still struggling to clearly explain who they are, what they do, or why it matters.

Over the past few years, I’ve worked with startups, fintechs, technology companies, cultural projects, and impact-driven initiatives. I’ve been part of branding processes, launches, repositionings, products, campaigns, exhibitions, events, content projects — and a few corporate existential crises too.
I’m especially drawn to complex subjects.

Financial infrastructure, Open Finance, artificial intelligence, intellectual property, enterprise software, truck electrification, urbanism, culture. Not because they’re “promising markets,” but because there’s something beautiful about trying to make difficult ideas feel a little more human.

My work usually happens somewhere between meeting rooms, long interviews, research, coffee shops, forgotten archives, honest conversations, and some level of controlled chaos.
I’m not particularly interested in ready-made marketing formulas or in looking like an agency. I prefer projects built alongside people — understanding context, history, contradictions, and intention before producing presentations full of English buzzwords.

In the end, I think my work is more about clarity than advertising.
Helping companies, brands, and projects better understand who they are — and finding an honest way to say that to the world.