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We, the tribe.
It’s incredibly difficult to move beyond the obvious and create real impact. When working with organizations like the French NGO AFV — founded in 1989 and involved in helping define the boundaries of the Xingu Indigenous Territory — the challenge becomes even more complex.
The brief
We carried out extensive research into Indigenous issues, interviewing scholars, police officers, journalists, and leaders of civil organizations to better understand why preserving an Indigenous people truly matters.
Why preserve?
With a vast amount of information in hand, we were able to go far beyond a visual identity project, helping adapt part of AFV’s discourse to a more contemporary reality.
The work
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